The main goal of the EMGateway™ portal is to educate the Canadian population and other individuals interested in learning more about the exempt market in Canada. The portal facilitates the type of information consumers need to understand the exempt market which in turn helps to ensure EMGateway™ adheres to their goal of educating consumers. Access to the EMGateway™ portal is free for the public and it will allow potential investors to search and compare postings in the comfort of their home or office, in a non-sales, no pressure environment. If a potential investor decides to pursue the investment further and obtain additional information, the system will provide the functionality to connect the potential investor with the appropriately registered dealing representative(s) and exempt market dealers.
EMGateway™ is an educational portal providing a diverse range of information about generic investing strategies as well as investing information specific to exempt market content, gathered from various credible sources including members of the exempt market industry. EMGateway™ also serves as a paid advertising portal for exempt market postings and promoting services of and for investment industry members. EMGateway™ functions as a non-biased information source, designed specifically not to promote or enhance any particular member or posting and does not sell, promote or trade any securities whatsoever. EMGateway™ will focus on their corporate priorities of education, empowerment, accessibility, innovation and integrity in the exempt market. EMGateway™ desires to provide additional protection to potential investors and valuable support to securities regulators. The EMGateway™ portal is designed as an educational portal for Issuers to provide detailed information on their own investment posting which contribute and enhance the educational material potential investors may review, which thereby also creates a marketing portal for the Issuer, along with the Exempt Market Dealer, Dealer Representatives and Service Providers to the exempt market industry.